Gunma is using home-cooking recipes to introduce its agricultural products through social media and a cooking magazine. An October 19 announcement describes contributions by recipe creators RINATY and AKIHO, alongside work with cook Maki Watanabe.
The prefectural agriculture department’s Instagram account is scheduled to post one recipe a month from August through December, using recipes devised by either of the two influencers. The announcement lists earlier posts using local sweetcorn and Joshu chicken, and blueberries; it does not announce those earlier posts as new October recipes.
The project aims to increase recognition of Gunma-grown ingredients by presenting ways to use them in everyday meals. Other planned ingredients include Ginhikari fish, aubergines, yamatoimo yam, maitake and shiitake mushrooms, though the list may change. Watanabe’s contribution appeared in the issue of Orange Page released on October 16. Recipes are also planned for introduction on TOKYO FM’s Blue Ocean programme.
群馬県、県産食材を使う家庭向けレシピを発信
群馬県は10月19日、県産農畜産物の認知度を高める家庭向けレシピの発信を紹介した。料理インフルエンサーRINATYさんとAKIHOさんのいずれかが考案したレシピを、8～12月に毎月1回、県農政部の公式インスタグラムで順次投稿する。県産とうもろこしと上州地鶏、ブルーベリーを使う既投稿レシピも掲載しており、新たな10月投稿と混同しない。ギンヒカリ、なす、やまといも、まいたけ、しいたけ等も使用予定だが変更の可能性がある。ワタナベマキさんとの連携は10月16日発売の「オレンジページ」に掲載。TOKYO FM「Blue Ocean」での紹介も予定している。